VCE Business Management Unit 3 AOS 1

Types of Businesses

The structure a business adopts defines its legal status, ownership, and liability. Click a business type to explore its features and see a visual comparison of the strategic trade-offs.

Business Objectives

Objectives are measurable goals that guide a business’s decisions. Explore the core objectives and see how they are formally articulated in vision and mission statements.

Vision Statement

A broad, aspirational statement of what a business wants to become in the future. It’s the ‘big picture’ goal.

Example: “To put a computer on every desk and in every home.”

Mission Statement

Outlines the business’s fundamental purpose and reason for being. It defines what the business does and how it operates.

Example: “To organize the world’s information and make it universally accessible.”

Core Objectives

A Balancing Act: Stakeholders & CSR

Businesses must manage the competing interests of their stakeholders. Click on an objective to see which stakeholders are most affected and where potential conflicts arise.

Select an Objective

Click a button above

Select an objective to see potential conflicts.

Management in Action

Effective managers adapt their style to the situation. Use the slider to explore the continuum of management styles and see how the required skills change.

Autocratic Persuasive Consultative Participative Laissez-Faire

Communication & Decision Flow

Key Management Skills Required

Corporate Culture: Official vs. Real

A business’s culture is its personality. It has an ‘official’ culture (what it says it is) and a ‘real’ culture (what actually happens). Click the cards below to see what they reveal.

Select an indicator to learn more.

Application: Australian Businesses

Theory comes to life when applied to real-world examples. Explore how these concepts play out in some of Australia’s most well-known companies.